Facebook isn't necessarily the best fit for every business. But if you have decided it is worth the effort to have a company page then it's also worth the effort to keep it updated. There's nothing more boring than a page that doesn't change from one week to the next. But what if you don't have much "reach" or "engagement" (views, likes and shares to the rest of us)? You can have the best page in the world but if no one's looking at it it's worthless.
You can boost your company's facebook posts for a small amount of money which is tightly controlled. Simply set up a profile of your target market, eg women aged 18-30 in Kent with an interest in fashion and music; decide the maximum you want to spend per day (the minimum is set) and the length of the campaign and Facebook will show your post in their news feed. This can also be a great way to drive traffic to your website. For more information email us at email@example.com and we will be happy to advise.