bespoke marketing for small and growing businesses in Kent and Sussex
What is a "responsive" website, and how do I get one?
January 30, 2016
If you have read anything about websites lately you may have come across the term "responsive". This refers to a website which works equally well on a smartphone, tablet, laptop or desktop. There is nothing more annoying than looking up a site on your iPhone while you are out and about and finding you have to scroll not just up and down but across the page to find the one piece of information you are looking for. And it is 18 months since comScore reported that:
"The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S." *
Where the US leads, we in the UK are sure to follow!
Most websites which are more than a year or two old will not be responsive and risk alienating the modern consumer who is on-the-go with limited patience. In addition, last year Google made a major change in the way it ranks websites, putting a huge emphasis on responsive websites in its search results. So, if you are wondering why your site has slipped down the rankings - or worse, doesn't feature at all - this could be one of the reasons why.
Tournesol Marketing can build you an eye-catching website which works equally well - and looks great - on any device. Try opening this website on a PC and then on a smartphone and you will see what we mean. You can also put your own url into this test site and see how it fares: https://www.google.com/webmasters/tools/mobile-friendly/
We got an "Awesome! This page is mobile-friendly." If you don't, why not give us a call?